Have you ever been to a networking event and left thinking, “That was great, but how can we follow up with these people?” Do you wish you could leave an event with more than just a business card? How about collecting their email address instead? With the rise of social media and digital marketing, events are now an important part of establishing your brand and gaining visibility. But how can you make sure that everyone who attends your events will be able to follow up with you afterwards? With the growth of SEND – Social Events Networking and Digital – it’s becoming easier for brands and businesses to host events as part of their marketing strategy. This is especially true for smaller businesses that don’t have the resources to hire a PR agency or other third party. However, one challenge remains: How do we collect emails at our events so that we can connect with attendees in the future? How to Collect Emails at Events: The Definitive Guide
Why Should You Collect Emails?
Email is the number one way to follow up with potential customers and brand advocates. It will always be easier for people to connect with you in their inbox, compared to receiving a call on your company phone line or being asked to meet in person again. Email marketing has been a proven way to help businesses grow their reach and generate more sales. And you don’t need fancy equipment or software to do it. If you have a laptop, internet access, and a Gmail account, you’re good to go. There are also other benefits to collecting emails at events: – It’s free. You don’t have to pay for a fancy CRM or other software that can cost thousands of dollars. – You can track your leads and see how many people open and click on your emails. – You can segment your list and send personalized emails for better conversion rates.
The benefits of email collection at events
– It’s the first step to building your email list. The sooner you start collecting emails, the better. It allows you to introduce your brand and business. – It breaks down the barriers of connection. Meeting people at events can be great. But sometimes, you just want to know that people are interested in what you do and want to learn more. – It helps you qualify leads. This is one of the best things about collecting emails. You can send them an email with a link to whatever it is you want to promote. It’s a great way to test what resonates with your audience. – It increases your reach on social media. If people are interested in your brand and your product, they’re more likely to click on your link in their feed. This will help you get in front of a wider audience and grow your following.
How to collect emails at events?
There are a few ways to collect emails at events. You can set up a booth where attendees can sign up to receive your emails. You can also have a sign-up form at your table during your event. These are great ways to collect emails, but in order for them to be effective, you need to make sure that you’re also engaging with your audience. There are other ways to collect emails at events, too: – Have a contest. People love to win prizes, and if you tie that to signing up for your emails, you’ll get more people signing up. You can do this in two ways: – Reward those who sign up with a gift. This can be anything from a coupon to a free t-shirt they can use when they decide to purchase from you. – Make it a competition. Create a challenge that incentivizes people to sign up. You can do a free seminar, webinar, or guest post on someone else’s blog. This is why we wrote the post How to Collect Emails at Events: The Definitive Guide.
Before the event: Set up your booth and mailing list sign-up booth
If you’re hosting an event, you can set up a booth where attendees can sign up to receive emails. This is a great way to collect emails while they’re at your event. Here’s how you can set this up: – Choose what you want to collect emails for. Is it an upcoming webinar? A product launch? Or maybe you’re hosting an event in your city. Whatever it is, make sure that it’s relevant and appeals to your audience. – Set up a table with a sign that clearly states what you’re collecting emails for. You can also put your booth in the right section of the event to maximize exposure. – Make sure that you have a laptop or computer nearby to sign people up. You can also have someone at the booth who can take notes on paper. – Give them a reason to sign up. People want to know what’s in it for them, especially if they’re giving away their email address. Explain what they’ll get from signing up and remind them that you’re not spamming them.
During the event: Have a sign-up form and be engaging
One of the biggest challenges of collecting emails at events is your approach. You don’t want to come off as being too aggressive and turn people off, but you also need to make it clear that you want their emails. Here’s how you can do this: – Have a sign-up form at your table. Make sure that it’s clearly visible and that people can easily see it. You can either have it on paper or on your computer. You can also have someone near you manning the table who can collect the emails. – Be engaging with your audience. Make sure that you’re engaging with them while they’re at your table. Ask them questions that allow them to get to know you better. Ask them what they do for a living and what they think about your product or service. Make sure to follow up after the event and send them a thank you email.
After the event: Send out a thank you email with next steps
Now that your event is over, it’s time to send out emails to the people who signed up for your mailing list. This is the best time to send out emails to those who signed up for your email list during the event. – Send out a thank you email. It’s important to send out a thank you message to the people who signed up for your emails. This shows that you appreciate their interest in your company and brand. – Put a clear call to action. Make it very clear what you want your audience to do next. This can be a link to your website, or maybe it’s an invitation to attend your event. – Have a deadline. If you want your mailing list to have a deadline, make sure that you mention this clearly in your email. You don’t want to give people an indefinite time frame.
Conclusion
Hosting social events are a great way to meet new people, expand your network, and get your name out there. But how do you turn those new connections into potential customers? The best way to do that is to collect their emails at events. Email is the number one way to follow up with potential customers, and it’s easier for them to connect with you. The sooner you start collecting emails, the better. With the right approach, you can collect thousands of emails at events. Invest in quality content, have a sign-up form, and be engaging with your audience. The more emails you can collect, the better.
How to Collect Emails at Events: The Definitive Guide